\u9996\u65e5\u5927\u4f1a\u6f14\u8bb2\u5168\u7a0b\u56de\u987e<\/p>\n
2023\u5e741\u670813\u65e5\uff0c\u8de8\u76c8\u5e74\u5ea6B2B \u8425\u9500\u9ad8\u7ba1\u5cf0\u4f1a\uff08CC2023\uff09\u5706\u6ee1\u843d\u5e55\u3002\u8fd9\u662fGlobal ConsignIndex\u8de8\u76c8\u6307\u6570\u4e3e\u529e\u7684\u7b2c\u4e8c\u5341\u5c4aB2B\u8425\u9500\u7cfb\u5217\u5cf0\u4f1a\uff0c\u8fc7\u53bb\u5341\u5e74\uff0cCC\u7cfb\u5217\u5cf0\u4f1a\u6301\u7eed\u4e13\u6ce8\u4e8eB2B\u884c\u4e1a\u8425\u9500\u9886\u57df\u75db\u70b9\uff0c\u63a8\u52a8B2B\u8425\u9500\u6301\u7eed\u53d1\u5c55\uff0c\u65e0\u8bba\u98ce\u96e8\u3002\u4eca\u5e74CC2023\u4e5f\u643a\u624b\u6765\u81ea\u591a\u4e2a\u5782\u76f4\u884c\u4e1a\u7684B2B\u8425\u9500\u610f\u89c1\u9886\u8896\u6f14\u8bb2\u5609\u5bbe\u548c\u53c2\u4f1a\u8005\u5171\u540c\u6253\u9020\u6700\u5177\u6709\u542f\u53d1\u6027\u7684\u4ea4\u6d41\u5e73\u53f0\uff0c\u5e2e\u52a9\u8425\u9500\u8005\u63a2\u7d22B2B\u5e02\u573a\u9a71\u52a8\u4e1a\u52a1\u548c\u81ea\u8eab\u53d1\u5c55\u3002<\/p>\n
\u672c\u6b21\u4f1a\u8bae\u5386\u65f63\u5929\uff0c\u5206\u4e3a\u9996\u65e5\u4e3b\u4f1a\u573a\u548c\u7b2c\u4e8c\u3001\u7b2c\u4e09\u5929\u5206\u4f1a\u573a\u4e3b\u9898\u5206\u4eab\uff0c\u8bdd\u9898\u805a\u7126”Marketing Resilience \u5e02\u573a\u97e7\u6027”\uff0c\u5185\u5bb9\u6db5\u76d6\uff1a\u91cd\u5851\u54c1\u724c\u4ef7\u503c\u3001\u51fa\u6d77\u8425\u9500\u3001IP\u5f71\u54cd\u8005\u8425\u9500\u3001B2B\u65b0\u5a92\u4f53\u6295\u653e\u3001\u5143\u5b87\u5b99\u3001\u667a\u6167\u641c\u7d22\u3001MarTech\u3001\u672c\u571f\u5316\u3001\u8425\u9500\u6807\u51c6\u5316\u30012023\u8425\u9500\u8d8b\u52bf\u3001\u5ba2\u6237\u5fc3\u667a\u3001\u884c\u4e1a\u9886\u5bfc\u529b\u5efa\u8bbe\u3001\u53ef\u6301\u7eed\u7ade\u4e89\u4f18\u52bf\u3001\u8425\u9500\u4e00\u4f53\u5316\u7ec4\u7ec7\u7ed3\u6784\u3001B2B\u6df7\u5408\u5f0f\u4f53\u9a8c\u7b49\u7b49\u3002\u5206\u4eab\u5609\u5bbe\u4e0d\u4ec5\u5e26\u6765\u591a\u5143\u5316\u7684\u89c6\u89d2\uff0c\u4e5f\u7ed3\u5408\u81ea\u8eab\u5b9e\u8df5\u5206\u4eab\u5982\u4f55\u6210\u4e3a “\u5e02\u573a\u97e7\u6027\u4e0b\u7684\u65b0\u4e00\u4ee3B2B\u5e02\u573a\u4eba”\u3002<\/p>\n
\u5f00\u5e55\u81f4\u8f9e:\u5e02\u573a\u97e7\u6027\u4e0b\u7684\u65b0\u4e00\u4ee3B2B\u5e02\u573a\u4eba\uff08\u5f90\u7acb\u94a7 – \u8de8\u76c8\u6307\u6570CEO\uff09
\n\u5f00\u5e55\u81f4\u8f9e:\u5e02\u573a\u97e7\u6027\u4e0b\u7684\u65b0\u4e00\u4ee3B2B\u5e02\u573a\u4eba
\n\u5f90\u7acb\u94a7 – \u8de8\u76c8\u6307\u6570CEO<\/p>\n
\u4e0d\u786e\u5b9a\u6027\u7684\u6ce2\u52a8\u6108\u52a0\u9891\u7e41\u548c\u65e0\u5904\u4e0d\u5728\u3002\u4ea7\u54c1\u3001\u5ba2\u6237\u3001\u6280\u672f\u5230\u884c\u4e1a\u7684\u53d8\u5316\uff0c\u90fd\u5bf9\u56fa\u6709\u8425\u9500\u8282\u594f\u9020\u6210\u6539\u53d8\u3002\u5373\u4f7f\u9009\u62e9”\u8eba\u5e73”\u7b49\u5f85\uff0c\u4f46\u7ecf\u6d4e\u5468\u671f\u7684\u5ba2\u89c2\u53d8\u5316\u662f\u6ca1\u6709\u529e\u6cd5\u9003\u907f\u548c\u6539\u53d8\u7684\u3002\u65e0\u8bba\u662f\u4e3b\u52a8\u8fd8\u662f\u88ab\u52a8\uff0c\u6bcf\u4f4dB2B\u5e02\u573a\u4eba\u90fd\u60f3\u65b9\u8bbe\u6cd5\u5e94\u5bf9\u8fd9\u4e0d\u786e\u5b9a\u6027\u3002\u5bfb\u627e\u5e02\u573a\u97e7\u6027\uff0c\u662f\u6784\u5efa\u5728\u53d8\u5316\u4e2d\u7a33\u5b9a\u7684\u601d\u7ef4\u951a\u70b9\uff0c\u5bfb\u627e\u6301\u7eed\u6027\u6807\u51c6\u5316\u65b0\u6d41\u7a0b\uff0c\u662f\u627e\u5230\u4e0d\u7a33\u5b9a\u5c40\u9762\u4e0b\u65b0\u7684\u786e\u5b9a\u6027\uff0c\u8fd9\u5df2\u6210\u4e3a\u5f53\u4e0b\u70ed\u70b9\u8bdd\u9898\u6ca1\u6709\u4e4b\u4e00\u3002<\/p>\n
Day 1 \u5927\u4f1a\u9996\u65e5\u4e3b\u9898\u56de\u987e<\/p>\n
\u4e3b\u9898\u6f14\u8bb21: B2B \u4e5f\u8981\u505a\u8425\u9500\u81ea\u52a8\u5316\uff08\u4e01\u5ef6\u5586 – 3M\u6570\u5b57\u8425\u9500\u7ecf\u7406\uff09
\n\u4e3b\u9898\u6f14\u8bb21: B2B \u4e5f\u8981\u505a\u8425\u9500\u81ea\u52a8\u5316
\n\u4e01\u5ef6\u5586 – 3M \u6570\u5b57\u8425\u9500\u7ecf\u7406<\/p>\n
\u76ee\u524d\u666e\u904d\u4eba\u529b\u51cf\u5c11\uff0c\u4f46\u516c\u53f8\u5bf9\u5e02\u573a\u90e8\u8981\u6c42\uff0c\u5bf9\u9500\u552e\u589e\u957f\u7684\u8981\u6c42\u8fd8\u662f\u518d\u63d0\u9ad8\uff0c\u8425\u9500\u8005\u80af\u5b9a\u8981\u60f3\u529e\u6cd5\u53bb\u5f00\u6e90\uff0c\u8ba9\u66f4\u591a\u7ebf\u7d22\u81ea\u52a8\u6d41\u5165\uff0c\u518d\u901a\u8fc7MA\u8f6c\u5316\u624d\u80fd\u8fbe\u5230\u8282\u7701\u4eba\u529b\u6210\u672c\uff0c\u4f46\u662f\u6709\u66f4\u591a\u7684\u8f6c\u5316\u7684\u7ed3\u679c\u3002<\/p>\n
\u5f53\u4e0b\u6211\u4eec\u5df2\u7ecf\u8fdb\u5165\u77ed\u89c6\u9891\u65f6\u4ee3\uff0cB2B\u5e02\u573a\u90e8\u662f\u5426\u9700\u8981\u8ddf\u4e0a\u65f6\u4ee3\uff0c\u7528\u7528\u6237\u559c\u6b22\u7684\u65b9\u5f0f\u53bb\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u8ba9\u77ed\u89c6\u9891\u9002\u914d\u5230\u5408\u9002\u7684\u5ba2\u6237\u65c5\u7a0b\u73af\u8282\u4e2d\u3002<\/p>\n
\u5bf9\u4e8e\u5982\u4f55\u505a\u597d\u77ed\u89c6\u9891\u5185\u5bb9\uff0cPhil\u8ba4\u4e3a\u8425\u9500\u8005\u9700\u8981\u6316\u6398\u4ea7\u54c1\u80cc\u540e\u7684\u6545\u4e8b\uff0c\u5185\u53d1\u7684\u7406\u89e3\u548c\u521b\u610f\u6bd4\u6280\u672f\u5236\u4f5c\u66f4\u91cd\u8981\u3002\u5728\u89c6\u9891\u6295\u653e\u73af\u8282\uff0c\u53ef\u4ee5\u6839\u636e\u89c6\u9891\u7684\u5185\u5bb9\u548c\u7279\u8d28\u9009\u7528\u9002\u914d\u77ed\u89c6\u9891\u6295\u653e\u5e73\u53f0\uff0c\u6bd4\u5982\u6295\u653e\u6296\u97f3\u5e76\u4e0e\u76f8\u7c7b\u8bdd\u9898\u7c89\u91cf\u5927\u7684KOL\u5408\u4f5c\u64ad\u653e\uff0c\u901a\u8fc7\u89c6\u9891\u53f7\u64ad\u653e\u5b98\u65b9\u89c6\u9891\uff0c\u901a\u8fc7B\u7ad9\u4f20\u64ad\u5185\u5bb9\uff0c\u5728\u5c0f\u7ea2\u4e66\u79cd\u8349\u7b49\uff0c\u5e76\u8bbe\u5b9a\u9002\u5408\u672c\u4f01\u4e1a\u548c\u4ea7\u54c1\u7279\u8d28\u7684KPI\u548c\u8868\u5355\u505a\u6301\u7eed\u8ffd\u8e2a\u3002\u5728\u8425\u9500\u81ea\u52a8\u5316\u6d41\u7a0b\u73af\u8282\uff0c\u53ef\u4ee5\u914d\u5408Al Call\u7684\u65b9\u5f0f\u8fdb\u884c\u7b5b\u9009\uff0c\u5e76\u8986\u76d6\u9500\u552e\u9057\u6f0f\u7684\u7ebf\u7d22\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u6548\u7387\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb22:\u5982\u4f55\u505a\u597dB2B\u641c\u7d22\u54c1\u724c\u8425\u9500\uff1f
\n\u9676\u946b\u4e9a – \u5f18\u7391CMO<\/p>\n
SEO\/\u641c\u7d22\u7b97\u6cd5\u4ecd\u7136\u662fB2B\u8425\u9500\u6700\u91cd\u8981\u7684\u7ebf\u7d22\u83b7\u53d6\u65b9\u5f0f\u4e4b\u4e00\u3002\u4f18\u5316\u641c\u7d22\u7aef\u53e3\u7684\u5448\u73b0\uff0c\u63d0\u5347\u7528\u6237\u5bf9\u54c1\u724c\u7684\u7b2c\u4e00\u611f\u53d7\u81f3\u5173\u91cd\u8981\uff0c\u65b0\u5f00\u542f\u6e20\u9053\u540e\u5fc5\u987b\u540c\u6b65\u8981\u505a\u8206\u60c5\u76d1\u63a7\u3002<\/p>\n
\u5f88\u591a\u8425\u9500\u8005\u5bf9\u641c\u7d22\u8425\u9500\u6709\u5f88\u591a\u8bef\u533a\uff1a<\/p>\n
\u53ea\u987e\u6392\u540d\u548c\u6d41\u91cf\uff0c\u5ffd\u89c6\u5b9e\u9645\u7528\u6237\u5339\u914d& \u5546\u673a\u8f6c\u5316\uff0c\u8fd9\u4f1a\u9020\u6210\u7ebf\u7d22\u8f6c\u5316\u6210\u672c\u9ad8\u3001\u7ebf\u7d22\u6570\u91cf\u5929\u82b1\u677f\u4f4e\u4ee5\u53ca\u968f\u7ade\u4ef7\u70ed\u5ea6\u6548\u679c\u4e0d\u7a33\u5b9a\u3002
\n\u9884\u7b97\u6709\u9650\uff0c\u53ea\u505aSEO\u6216\u8005\u53ea\u505aSEM\uff0c\u5ffd\u7565\u957f\u671f\u54c1\u724c\u5efa\u8bbe\u3002
\n\u53ea\u91cd\u89c6\u5173\u952e\u8bcd\uff0c\u5ffd\u89c6\u8de8\u5e73\u53f0\u54c1\u724c\u4f20\u64ad\u3002\u7528\u6237\u5339\u914d\u4e0d\u5149\u662f\u770b\u5173\u952e\u8bcd\uff0c\u8fd8\u8981\u770b\u6574\u4f53\u7684\u5927\u73af\u5883\u3002\u4ea7\u54c1\u548c\u884c\u4e1a\u5173\u952e\u8bcd\u5bb9\u6613\u89c1\u5e95\uff0c\u54c1\u724c\u548c\u957f\u5c3e\u5173\u952e\u8bcd\u8fd0\u8425\u6210\u672c\u9ad8\uff0c\u4f46\u80fd\u591f\u964d\u672c\u589e\u6548\uff0c\u5e76\u8bc4\u4f30\u51fa\u54c1\u724c\u5982\u4f55\u5bf9\u4e1a\u52a1\u8f6c\u5316\u7ed3\u679c\u7684\u6570\u636e\u652f\u6301\u3002
\n\u4ea4\u7ed9\u4f9b\u5e94\u5546\uff0c\u53ea\u8ffd\u6570\u636e\u3002\u8fd9\u6837\u5f88\u96be\u6709\u54c1\u724c\u7684\u957f\u671f\u79ef\u7d2f\u4ee5\u53ca\u4e1a\u52a1\u9700\u6c42\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u65e0\u6cd5\u7ed9\u4f01\u4e1a\u505a\u5168\u5c40\u601d\u8003\u3002
\n\u4e3b\u9898\u6f14\u8bb23:\u5371\u60c5\u65f6\u4ee3\u7684\u5e02\u573a\u8425\u9500-\u8d23\u4efb\u548c\u4f7f\u547d
\n\u738b\u5b66\u519b – F5\u4e2d\u56fd\u8d44\u6df1\u5e02\u573a\u603b\u76d1<\/p>\n
“Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.”<\/p>\n
— Philip Kotler<\/p>\n
\u5728\u5371\u60c5\u65f6\u4ee3\u7684\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u5931\u53bb\u4e86\u4f20\u7edf\u7684\u5bf9\u8425\u9500\u6d41\u7a0b\u548c\u65b9\u5f0f\u7684\u628a\u63a7\uff0c\u51fa\u73b0\u4e86\u65e0\u80fd\u4e3a\u529b\u7684\u573a\u666f\u3002\u4f46\u6b63\u5f0f\u5728\u6b64tough\u7684\u73af\u5883\u4e0b\u8f7d\u66f4\u80fd\u4f53\u73b0\u4ef7\u503c\uff0c\u5e02\u573a\u5c31\u662f\u8981\u5e2e\u52a9\u9500\u552e\u53d1\u73b0\u6709\u4ef7\u503c\u7684\u5546\u4e1a\u673a\u4f1a\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb24:\u5fb7\u56fd\u533b\u7597\u201c\u8001\u5b57\u53f7\u201d\u7684\u60c5\u611f\u5316\u8425\u9500\u8f6c\u578b\u4e4b\u65c5
\n\u738b\u5f22 – \u897f\u95e8\u5b50\u533b\u7597\u5927\u4e2d\u534e\u533a\u526f\u603b\u88c1\u3001\u5e02\u573a\u53ca\u4f01\u4e1a\u4f20\u64ad\u90e8\u8d1f\u8d23\u4eba<\/p>\n
\u5728B2B\u5f80\u5f80\u8ba4\u4e3a\u5ba2\u6237\u90fd\u662f\u7406\u6027\u7684\uff0c\u7136\u800c\u5bf9\u5ba2\u6237\u4e2a\u4f53\u6765\u8bf4\uff0c\u4ed6\u4eec\u7684\u60c5\u611f\u4ea4\u6d41\u3001\u4e0a\u5c42\u9700\u6c42\u57282B\u8425\u9500\u4e2d\u88ab\u5ffd\u7565\u3002\u800c\u73b0\u5728\uff0c2B\u8425\u9500\u4eba\u662f\u5426\u610f\u8bc6\u5230\uff0c\u53ef\u80fd\u5ba2\u6237\u6b63\u5728\u8d70\u5411\u7ec8\u7aef\uff0c2B\u30012C\u7684\u754c\u9650\u6b63\u5728\u6a21\u7cca\u3002<\/p>\n
\u5851\u9020\u54c1\u724c\u6e29\u5ea6\uff0c\u91cd\u5efa\u54c1\u724c\u91d1\u5b57\u5854\uff1a\u65b0\u65f6\u4ee3\u4e0b\u7684\u54c1\u724c\u5efa\u8bbe\uff0c\u76f4\u51fb\u54c1\u724c\u5171\u9e23\u6210\u4e3a\u4e00\u79cd\u5168\u65b0\u601d\u8def\uff0c\u4e5f\u521b\u9020\u4e86\u65b0\u7684\u54c1\u724c\u8def\u5f84\uff0c\u7531\u6b64\u81ea\u4e0a\u800c\u4e0b\u2014\u5145\u5b9e\u5e76\u592f\u5b9e\u54c1\u724c\u57fa\u7840\u2014\u4ea7\u751f\u5171\u9e23\u5173\u7cfb\uff0c\u521b\u9020\u611f\u53d7\uff0c\u5f62\u6210\u8054\u60f3\uff0c\u52a0\u6df1\u54c1\u724c\u8ba4\u77e5\u3002\u4e0e\u5ba2\u6237\u4ea7\u751f\u60c5\u611f\u5171\u9e23\u5728\u54c1\u724c\u91d1\u5854\u7684\u9876\u7aef \uff0c\u5728\u4ea7\u54c1\u5dee\u5f02\u5316\u6ca1\u6709\u90a3\u4e48\u6e05\u6670\u7684\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u5171\u9e23\u5c06\u4f1a\u76f4\u63a5\u5f71\u54cd\u5ba2\u6237\u9009\u62e9\u3002<\/p>\n
\u897f\u95e8\u5b50\u533b\u7597\u4f5c\u4e3a\u767e\u5e74\u5fb7\u56fd\u533b\u7597\u201c\u8001\u5b57\u53f7\u201d\uff0c\u901a\u8fc7\u8f6c\u5316\u89d2\u5ea6\u8003\u8651\u8425\u9500\u65b9\u6848\uff0c\u4ece\u539f\u672c\u5f3a\u8c03\u4ea7\u54c1\u6280\u672f\u5230\u4ee5\u4eba\u4e3a\u672c\uff0c\u4f20\u9012\u5ba2\u6237\u4f53\u9a8c\u611f\u53d7\u3002\u627e\u5230\u54c1\u724c\u5171\u9e23\u4e0e\u54c1\u724c\u60c5\u611f\uff0c\u53bb\u7a81\u7834\u76ee\u524dB2B\u79d1\u6280\u516c\u53f8\u9762\u5bf9\u7684\u4e00\u4e2a\u54c1\u724c\u56f0\u5883\u3002<\/p>\n
\u5c55\u89c8\u53d8\u4e3a\u53ef\u4ee5\u6c89\u6d78\u5f0f\u8bb2\u6545\u4e8b\u7684\u573a\u666f\uff0c\u827a\u672f\u4e5f\u53ef\u4ee5\u4e0e\u6280\u672f\u7ed3\u5408\u3002\u897f\u95e8\u5b50\u533b\u7597\u7684\u5728\u5728\u5c55\u4f1a\uff0c\u5468\u5e74\u7eaa\u5ff5\u6d3b\u52a8\uff0c\u4e0e\u65b0\u65b9\u6848\u63a8\u4ecb\uff0c\u901a\u8fc7\u827a\u672f\u4eba\u6587\u4e0e\u8425\u9500\u4f20\u64ad\u7ed3\u5408\u8fdb\u884c\u5b9e\u8df5\uff0c\u8ba9\u5c0a\u91cd\u3001\u7f8e\u3001\u4e2a\u4eba\u53d1\u5c55\u7b49\u4ef7\u503c\u88ab\u5ba2\u6237\u611f\u77e5\uff0c\u5851\u9020\u54c1\u724c\u6e29\u5ea6\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb25: B2B\u8425\u9500\u4eba\u63d0\u5347Marketing ROI\u7684\u5173\u952e\u6b65\u9aa4 — \u4ee5ABM\u89c6\u89d2
\n\u7530\u6021\u8fb0 – \u82f1\u683c\u7d22\u5170\u751f\u547d\u79d1\u5b66\u4e9a\u592a\u5e02\u573a\u8d1f\u8d23\u4eba<\/p>\n
“\u9009\u62e9ROI\u6700\u9ad8\u7684\u589e\u957f\u8def\u5f84\uff0c\u5e76\u503e\u659c\u76f8\u5e94\u7684\u8d44\u6e90\uff0c\u662fB2B\u8425\u9500\u4eba\u7684\u9996\u8981\u529f\u8bfe”<\/p>\n
\u8425\u9500\u4eba\u8981\u5177\u5907\u5e94\u5bf9\u5404\u79cd\u574f\u6d88\u606f\u7684\u53cd\u5e94\u80fd\u529b\uff0c\u66f4\u8981\u5177\u5907\u5728\u7edd\u671b\u4e2d\u627e\u5bfb\u63d0\u632f\u6d88\u8d39\u4fe1\u5fc3\u5e0c\u671b\u7684\u97e7\u6027\uff0cB2B\u8425\u9500\u4eba\u7684\u6bcf\u4e00\u4e2a\u51b3\u7b56\u5c06\u4f1a\u5f71\u54cd\u6d88\u8d39\u4fe1\u5fc3\u8fd9\u4e00\u6574\u4e2a\u7ecf\u6d4e\u590d\u82cf\u7684\u6674\u96e8\u8868\u3002\u56e0\u4e3a\u4e0d\u786e\u5b9a\u6027\uff0c\u6240\u4ee5\u7559\u7ed9\u8425\u9500\u4eba\u8bc1\u660e\u88ab\u6bcf\u4e00\u4e2a\u8425\u9500\u51b3\u7b56\u4ef7\u503c\u7684\u7a97\u53e3\u671f\u7a0d\u7eb5\u5373\u901d\u3002ABM\u5b9e\u65bd\u8ba9Marketing ROI\u5448\u73b0\u66f4\u6709\u8bf4\u670d\u529b\u3002\u627e\u5230\u9ad8\u8d28\u91cf\u589e\u957f\u7684\u7740\u529b\u70b9\u5728\u54ea\uff0c\u4e0d\u80fd\u628a\u589e\u957f\u53ea\u662f\u72ed\u9698\u5730\u7406\u89e3\u4e3ademand generation\uff0c\u6211\u4eec\u4e0d\u4ec5\u8981generate\uff0c\u8fd8\u8981\u8ba9demand \u53d1\u751f\uff0c\u4ea7\u751f\u81ea\u7136\u589e\u957f\u548c\u989d\u5916\u589e\u957f\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb26:\u610f\u89c1\u9886\u8896\u7ecf\u6d4e\uff1a\u5bf9\u5f7c\u6b64\u521b\u9020\u53cc\u8d62\u5c40\u9762
\n\u5218\u851a – \u9a8a\u9704\u533b\u7597\u9996\u5e2d\u8fd0\u8425\u5b98<\/p>\n
B2B\u610f\u89c1\u9886\u8896\u7ecf\u6d4e\u7684\u8fd0\u8425\u5e76\u4e0d\u7b49\u540c\u4e8e\u7f51\u7ea2\uff0c\u4ed6\u4eec\u7684\u4ef7\u503c\u66f4\u591a\u6765\u81ea\u4e8e\u4e13\u5bb6\u5730\u4f4d\u800c\u975e\u6d41\u91cf\u6216\u8005\u7528\u6237\u6d3b\u8dc3\u3002KOL\u610f\u89c1\u9886\u8896\u540c\u65f6\u4e5f\u53ef\u80fd\u662f\u4f01\u4e1a\u7684VIP\u5ba2\u6237\uff0c\u4e0d\u80fd\u628a\u4ed6\u5f53\u505a\u5458\u5de5\uff0c\u7ef4\u6301\u4e0e\u4ed6\u4eec\u7684\u5408\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u8981\u628a\u63e1KOL\u7684\u5fc3\u7406\uff0c\u9664\u4e86\u540d\u5229\uff0c\u4ed6\u4eec\u66f4\u9700\u8981\u4eba\u6027\u4e2d\u7684\u4ef7\u503c\u4f53\u73b0\uff0c\u4e5f\u671f\u5f85\u88ab\u8d5e\u7f8e\uff0c\u4e5f\u9700\u8981\u88ab\u5c0a\u91cd\u3002\u6b64\u5916\uff0c\u4e0eKOL\u4e09\u89c2\u5951\u5408\u662f\u80fd\u591f\u957f\u4e45\u5408\u4f5c\u7684\u57fa\u7840\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb27: \u8425\u9500\u97e7\u6027\uff1a\u6253\u9020\u4e2a\u4eba\u54c1\u724c\u4ef7\u503c\u4f53\u7cfb\uff0c\u63d0\u5347\u529f\u80fd\u4ef7\u503c\u548c\u60c5\u611f\u4ef7\u503c
\n\u4e25\u6653\u950b- \u79d1\u5c3c\u96c6\u56e2\u5de5\u4e1a\u8d77\u91cd\u673a\u90e8\u4e1c\u5317\u4e9a\u533a\u5e02\u573a\u603b\u76d1<\/p>\n
“\u5728\u672a\u6765\uff0c\u62e5\u6709\u5927\u5c40\u89c2\u548c\u534f\u4f5c\u610f\u8bc6\uff0c\u80fd\u5168\u9762\u8003\u8651\u4f01\u4e1a\u5404\u65b9\u9762\u7684\u4eba\u624d\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u4ee3\u90fd\u66f4\u4e3a\u91cd\u8981\u3002\u56e0\u4e3a\u968f\u7740\u95ee\u9898\u53d8\u5f97\u6108\u53d1\u590d\u6742\uff0c\u7ec4\u7ec7\u4e5f\u9700\u8981\u4ece\u591a\u4e2a\u89c6\u89d2\u6765\u89e3\u51b3\u95ee\u9898\u3002” — Korn Ferry “\u9886\u822a\u578b\u9886\u5bfc\u529b”\u767d\u76ae\u4e66<\/p>\n
\u8425\u9500\u8005\u4e2a\u4eba\u4ef7\u503c\u548c\u90e8\u95e8\u4ef7\u503c\u6346\u7ed1\uff0c\u4f46\u9700\u8981\u5f52\u56e0\u5230\u4e2a\u4eba\u624d\u80fd\u589e\u52a0\u804c\u4e1a\u8d44\u672c\u3002Sean\u66f4\u5173\u6ce8\u4e2a\u4eba\u4f5c\u4e3a\u8425\u9500\u4eba\u7684\u97e7\u6027\u3002\u4ed6\u4ece\u81ea\u8eab\u51fa\u53d1\uff0c\u8bb2\u8ff0\u4e86\u4e00\u4e2a”\u5f52\u96f6\u8005”\u7684\u4ef7\u503c\u91cd\u5851\u4e4b\u8def\u3002<\/p>\n
\u4f5c\u4e3a\u4e00\u4e2a\u5f52\u96f6\u8005\uff0c\u8fdb\u5165\u8425\u9500\u8d5b\u9053\u540e\uff0c\u6ca1\u6709\u8d44\u6e90\u548c\u4ef7\u503c\uff0c\u5982\u4f55\u521b\u9020\u4ef7\u503c\uff1f\u9996\u5148\u8981\u53d1\u73b0\u95ee\u9898\uff0c\u5176\u6b21\u901a\u8fc7\u5c0f\u8d44\u6e90\u542f\u52a8\uff0c\u4ee5\u5c0f\u80dc\u6362\u5927\u80dc\uff0c\u4ece\u6d4b\u8bd5\u5230\u5e38\u6001\u5316\u6295\u5165\u3002\u63d0\u5347\u4ef7\u503c\u662f\u4e0b\u4e00\u6b65\uff0c\u5355\u70b9\u7a81\u7834\u4e0d\u957f\u4e45\uff0c\u9700\u8981\u957f\u671f\u89c4\u5212\u642d\u5efa\u8425\u9500\u4f53\u7cfb\u3001\u8425\u9500\u77e9\u9635\u3002\u9664\u4e86\u505a\uff0c\u8fd8\u9700\u8981\u4f53\u73b0\u4e2a\u4eba\u4ef7\u503c\uff0c\u4f01\u4e1a\u5185\u90e8\u5e76\u975e\u6240\u6709\u4eba\u90fd\u80fd\u7406\u89e3\u8425\u9500\u4ef7\u503c\uff0c\u6240\u4ee5\u5bf9\u5185\u8425\u9500\u3001\u5185\u90e8\u6c9f\u901a\u5c24\u4e3a\u91cd\u8981\u3002\u901a\u8fc7”\u6570\u5b57+KPI+\u900f\u660e\u5316\u7684\u62a5\u544a+\u670b\u53cb\u5708+\u4eba\u8bbe”\uff0c\u6253\u9020\u4e2a\u4eba\u8425\u9500\u54c1\u724c”\u62a4\u57ce\u6cb3”\u3002<\/p>\n
\u6700\u540e\uff0c\u8425\u9500\u4eba\u8981\u63d0\u9ad8\u81ea\u8eab\u7684\u7a00\u7f3a\u6027\u548c\u654f\u6377\u6027\uff0c\u8bad\u7ec3\u5e76\u63d0\u9ad8\u5e02\u573a\u6d1e\u5bdf\u7d20\u517b\uff0c\u589e\u52a0\u804c\u4e1a\u751f\u6daf\u5468\u671f\u5728\u5e73\u7a33\u671f\u7684\u9ad8\u5ea6\u548c\u5bbd\u5ea6\uff0c\u6210\u4e3a\u9ad8\u4ef7\u503c\u3001”\u9886\u822a\u578b”\u7684\u5e02\u573a\u4eba\u3002<\/p>\n
\u4e3b\u9898\u6f14\u8bb28: \u4ee5\u6539\u5584\u751f\u6001\u73af\u5883\u4e3a\u5df1\u4efb
\n\u7ae5\u8d85 – \u5a01\u80fd\u96c6\u56e2\u5185\u5bb9\u4e2d\u5fc3\u7ecf\u7406<\/p>\n
\u5728\u5f53\u4e0b\u590d\u6742\u7684\u73af\u5883\u4e2d\uff0cESG\u8d8a\u6765\u8d8a\u591a\u6210\u4e3aB2B\u8425\u9500\u5728\u5b9e\u8df5\u54c1\u724c\u7b56\u7565\u4e2d\u5173\u6ce8\u7684\u91cd\u70b9\u3002\u5a01\u80fd\u96c6\u56e2\u7684SEEDS\u53ef\u6301\u7eed\u53d1\u5c55\u8ba1\u5212\uff0c\u805a\u7126\u73af\u5883\u3001\u5458\u5de5\u3001\u53d1\u5c55\u548c\u89e3\u51b3\u65b9\u6848\u548c\u793e\u4f1a\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n
IP\u7f51\u84dd\u793e\u533a — \u8ba9\u9694\u884c\u4e0d\u9694\u5c71\u4e0e\u6253\u9020IP\u667a\u5e93\u7248\u7684”\u997f\u4e86\u4e48”
\n\u5f90\u6653\u74a0 – \u8de8\u76c8\u6307\u6570\u4f01\u4e1a\u5bf9\u5916\u5408\u4f5c\u7ecf\u7406<\/p>\n
IP\u7f51\u84dd\u793e\u533a\u6210\u7acb\u4e8e2014\u5e74\uff0c\u5230\u76ee\u524d\u4e3a\u6b62\u5438\u5f15\u4e86\u8d85\u8fc72000\u4f4d\u6765\u81ea\u4eba\u529b\u8d44\u6e90\u3001\u5e02\u573a\u8425\u9500\u3001\u8d22\u52a1\u3001\u4f9b\u5e94\u94fe\u3001IT\u3001\u9500\u552e\u7b49\u9886\u57df\u7684\u7532\u65b9\u5728\u804c\u9ad8\u7ba1\u52a0\u5165\uff0c\u6240\u8c13\u7f51\u84dd\uff0c\u5c31\u662f\u5728\u67d0\u4e00\u9886\u57df\u5177\u6709\u4e13\u4e1a\u5ea6\u7684\u84dd\u8272\u5927V\u3002<\/p>\n
\u6211\u4eec\u5728\u4e0e\u5f88\u591a\u5927\u5496\u6c9f\u901a\u4e2d\u5f97\u77e5\uff0c\u804c\u4e1a\u53d1\u5c55\u5230\u8fbe\u4e00\u5b9a\u9636\u6bb5\uff0c\u4f1a\u9762\u4e34\u5347\u804c\u96be\u3001\u8df3\u69fd\u96be\u3001\u521b\u4e1a\u96be\uff0c\u4e09\u5927\u96be\u70b9\u3002\u6709\u4e00\u70b9\u5927\u5bb6\u53ef\u4ee5\u8fbe\u6210\u5171\u8bc6\uff0c\u672a\u6765\u7684\u5927\u5496\u4e0d\u53ea\u662f\u670d\u52a1\u4e8e\u4e00\u5bb6\u516c\u53f8\uff0c\u597d\u7684IP\u7684\u4ef7\u503c\u5728\u4e8e\u6d41\u52a8\u800c\u4e0d\u662f\u5c01\u5b58\uff0c\u8de8\u754c\u793e\u4ea4\u4e0e\u6253\u9020\u804c\u573a\u7b2c\u4e8c\u8d5b\u9053\u662f\u521a\u9700\u6240\u5728\uff0c\u5bf9\u5e94IP\u7f51\u84dd\u793e\u533a\u4e24\u5927Slogan\uff1a”\u8ba9\u9694\u884c\u4e0d\u9694\u5c71”\u3002\u6211\u4eec\u5e2e\u52a9\u662f\u8d4b\u80fd\u804c\u573a\u7f51\u84ddIP\u7684\u540c\u65f6\u52a9\u529b\u89e3\u51b3\u4f01\u4e1a\u9762\u4e34\u7684\u95ee\u9898\u548c\u6311\u6218\uff0c\u6253\u9020IP\u667a\u5e93\u7248\u7684”\u997f\u4e86\u4e48”<\/p>\n
\u57fa\u4e8eC2B\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5e73\u53f0\u5728\u4e3a\u5927\u5496\u6253\u9020\u4e2a\u4ebaIP\u54c1\u724c\u7684\u540c\u65f6\uff0c\u5c06\u7cbe\u51c6\u5bf9\u63a5\u5fae\u5206\u4eab\u9879\u76ee\uff0c\u5efa\u7acb\u5927\u5496\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u7684\u8fde\u63a5\uff0c\u76ee\u524d\u9879\u76ee\u5f62\u5f0f\u5305\u62ec\u7ad9\u53f0\u6f14\u8bb2\u3001\u8f6f\u6587\u64b0\u5199\u3001\u4e13\u5bb6\u8c03\u7814\u3001\u8f6c\u53d1\u63a8\u8350\u3001\u7ebf\u4e0a\u95ee\u7b54\u8fd9\u4e94\u5927\u7c7b\u578b\u3002\u70b9\u51fb\u6b64\u5904\uff0c\u8d76\u5feb\u5165\u9a7b\u6210\u4e3a\u5927\u5496\u3002<\/p>\n
\u5706\u684c\u8ba8\u8bba\uff1a\u5e02\u573a\u97e7\u6027 2022<\/p>\n
\u8ba8\u8bba\u8bdd\u9898\uff1a<\/p>\n
2022\u7684\u5e02\u573a\u4e0d\u786e\u751f\u4e3b\u8981\u5728\u54ea\u4e2a\u65b9\u9762\uff1a\u75ab\u60c5\uff1f\u88c1\u5458\uff1f\u5e02\u573a\uff1f\u4eba\u5458\uff1f\u5176\u4ed6?
\n2023\u6570\u5b57\u5316\u8425\u9500\u8fdb\u9636\uff1aMartech\u5728B2B\u884c\u4e1a\u7684\u6210\u6210\u8d25\u4ee5\u53ca\u5176\u4e2d\u7684\u539f\u56e0\u3002
\nB2B\u5e02\u573a\u4eba\u5e94\u8be5\u63d0\u5347\u54ea\u4e9b\u786c\u5b9e\u529b\u6216\u8005\u8f6f\u5b9e\u529b\uff1f
\nDay 2 & 3 \u5206\u4f1a\u573a\u90e8\u5206\u56de\u987e<\/p>\n
\u7834\u5c40\u8425\u9500\u7ea2\u6d77: 2023\u54c1\u724c\u793e\u4ea4\u5a92\u4f53\u7cbe\u7ec6\u5316\u7ba1\u7406\u6307\u5357\uff08\u5f90\u51ef\u4fd0 – KAWO\u79d1\u63e1\u589e\u957f\u526f\u603b\u88c1\uff09
\n\u7834\u5c40\u8425\u9500\u7ea2\u6d77: 2023\u54c1\u724c\u793e\u4ea4\u5a92\u4f53\u7cbe\u7ec6\u5316\u7ba1\u7406\u6307\u5357
\n\u5f90\u51ef\u4fd0 – KAWO\u79d1\u63e1\u589e\u957f\u526f\u603b\u88c1<\/p>\n
\u5f53\u4e0b\u793e\u4ea4\u5a92\u4f53\u5448\u73b0\u5185\u5bb9\u76d1\u7ba1\u65e5\u8d8b\u4e25\u683c\u3001\u793e\u5a92\u641c\u7d22\u5f15\u64ce\u5316\u3001\u77ed\u89c6\u9891\u6108\u52a0\u4e3b\u6d41\u3001\u793e\u5a92\u7535\u5546\u5316\u3001\u94f6\u53d1\u65cf\u5d1b\u8d77\u3001\u5c0f\u4f17\u793e\u5a92\u5e73\u53f0\u5174\u8d77\u3001\u6d41\u91cf\u6253\u901a\u3001\u53e3\u7891\u8425\u9500\u7b49\u516b\u5927\u8d8b\u52bf\u3002<\/p>\n
\u5bf9\u7ebf\u4e0a\u793e\u5a92\u7684\u91cd\u89c6\uff0c\u52a0\u5267\u4e86\u54c1\u724c\u7684\u8fd0\u8425\u96be\u5ea6\u3002\u670920%\u5de6\u53f3\u7684\u54c1\u724c\u8fd0\u84254\u4e2a\u4ee5\u4e0a\u5b98\u65b9\u8d26\u53f7\uff0c66%\u7684\u4f01\u4e1a\u8fd0\u84252-3\u4e2a\u3002\u4f46\u5b9e\u9645\u54c1\u724c\u8fd0\u8425\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f1a\u9762\u4e34\u7e41\u6742\u7684\u8de8\u5e73\u53f0\u591a\u8d26\u53f7\u7ba1\u7406\u3001\u8d70\u6d41\u7a0b\u3001\u8d70\u5ba1\u6279\u3001\u5185\u5bb9\u5236\u4f5c\u9009\u9898\u3001\u6570\u636e\u771f\u5b9e\u6027\u3001\u5185\u5bb9\u6392\u671f\u534f\u8c03\u7b49\u4e00\u7cfb\u5217\u75db\u70b9\u3002\u7ebf\u4e0a\u529e\u516c\u65b9\u5f0f\u7684\u5e38\u6001\u53d8\u5316\u66f4\u662f\u8ba9\u5185\u5916\u5bf9\u63a5\u3001\u7ebf\u4e0a\u534f\u4f5c\u6210\u4e3a\u4e0d\u53d7\u63a7\u56e0\u7d20\u3002<\/p>\n
\u8425\u9500\u662f\u4e00\u9879\u56e2\u961f\u8fd0\u52a8\uff0c\u54c1\u724c\u5e94\u8be5\u4e0d\u65ad\u63a2\u7d22\u79d1\u5b66\u6807\u51c6\u5316\u7684\u6d41\u7a0b\uff0c\u5584\u7528\u79d1\u5b66\u6570\u5b57\u5316\u5de5\u5177\uff0c\u628a\u6bcf\u4f4d\u6210\u5458\u8fde\u63a5\u5728\u4e00\u8d77\uff0c\u5b9e\u73b0\u56e2\u961f\u7684\u9ad8\u6548\u7387\u3002<\/p>\n
B2B\u4f01\u4e1a\u5982\u4f55\u901a\u8fc7\u793e\u4ea4\u8425\u9500\u6253\u9020\u589e\u957f\u98de\u8f6e
\n\u738b\u6653\u5ae3 – KAWO \u79d1\u63e1\u9500\u552e\u526f\u603b\u88c1<\/p>\n
\u800c\u5728\u75ab\u60c5\u4e4b\u540e\uff0c\u54c1\u724c\u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53\u77e9\u9635\u7684\u7ba1\u7406\u4e5f\u51fa\u73b0\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u9700\u6c42\u548c\u75db\u70b9\uff0c\u5177\u4f53\u8868\u73b0\u5728\u54c1\u724c\u5b98\u65b9\u5a92\u4f53\u58f0\u91cf\u5730\u4f4d\u9661\u589e\u3001\u6d88\u8d39\u8005\u5173\u6ce8\u5ea6\u6301\u7eed\u4e0a\u6da8\uff0c\u5373\u4f7f\u54c1\u724c\u52a0\u5927\u4e86\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\u6295\u5165\uff0c\u4ecd\u7136\u96be\u4ee5\u5e94\u5bf9\u591a\u5e73\u53f0\u8fd0\u8425\u534f\u540c\u96be\u3001\u751f\u786c\u673a\u68b0\u5185\u5bb9\u591a\u3001\u4e0e\u54c1\u724c\u9884\u671f\u5f62\u8c61\u5272\u88c2\u7b49\u591a\u65b9\u9762\u6311\u6218\u3002<\/p>\n
\u9488\u5bf9\u8fd9\u6837\u7684\u73b0\u72b6\uff0cKAWO\u79d1\u63e1\u9686\u91cd\u63d0\u51fa\u4e86\u5212\u65f6\u4ee3\u7684OCEAN\u65b9\u6cd5\u8bba\u3002\u4ece\u76ee\u6807\u5b9a\u4f4d\uff08Objective\uff09\uff0c\u5185\u5bb9\u5b9a\u5411\uff08Content\uff09&\u5e73\u53f0\u89c4\u5212\uff08Channel\uff09\uff0c\u6267\u884c\u843d\u5730\uff08Execution\uff09\uff0c\u5206\u6790\u6539\u5584\uff08Analysis\uff09\uff0c\u89c4\u8303\u534f\u540c\uff08Normalization\uff09\u8fd9\u4e94\u4e2a\u7ef4\u5ea6\u9010\u4e00\u7834\u89e3\u54c1\u724c\u8fd0\u8425\u96be\u9898\uff0c\u5e76\u901a\u8fc7KAWO\u79d1\u63e1\u5168\u6d41\u7a0b\u8425\u9500\u7ba1\u7406\u534f\u540c\u5e73\u53f0\u5bf9\u6b64\u5b9e\u73b0\u4e00\u7ad9\u5f0f\u534f\u8c03\u7edf\u7b79\u3002<\/p>\n
\u7b2c\u4e8c\u4e09\u5929\u611f\u8c22\u4f4d\u6765\u81ea\u4e0d\u540cB2B\u5782\u76f4\u884c\u4e1a\u7684\u8425\u9500\u8005\u5206\u4eab\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5185\u5bb9\u5e72\u8d27\u540e\u7eed\u53d1\u5e03\uff0c\u5c3d\u60c5\u671f\u5f85\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u9996\u65e5\u5927\u4f1a\u6f14\u8bb2\u5168\u7a0b\u56de\u987e 2023\u5e741\u670813\u65e5\uff0c\u8de8\u76c8\u5e74\u5ea6B2B \u8425\u9500\u9ad8\u7ba1\u5cf0\u4f1a\uff08CC2023\uff09\u5706\u6ee1\u843d\u5e55\u3002\u8fd9\u662fGlobal ConsignIndex\u8de8\u76c8\u6307\u6570\u4e3e\u529e\u7684\u7b2c\u4e8c\u5341\u5c4aB2B\u8425\u9500\u7cfb\u5217\u5cf0\u4f1a\uff0c\u8fc7\u53bb\u5341\u5e74\uff0cCC\u7cfb\u5217\u5cf0\u4f1a\u6301\u7eed\u4e13\u6ce8\u4e8eB2B\u884c\u4e1a\u8425\u9500\u9886\u57df\u75db\u70b9\uff0c\u63a8 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/posts\/3012"}],"collection":[{"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":3,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"predecessor-version":[{"id":3029,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/posts\/3012\/revisions\/3029"}],"wp:attachment":[{"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zhantu.gshlw.com\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}