\u7b2c\u4e8c\u5341\u5c4a\u8de8\u76c8\u5e74\u5ea6B2B\u8425\u9500\u9ad8\u7ba1\u5cf0\u4f1a\uff08CC2023\uff09\u5c06\u4e8e2023\u5e741\u670811-13\u65e5\u5728\u4e0a\u6d77\u4e3e\u529e\u3002\u672c\u6b21\u5cf0\u4f1a\u5c06\u9080\u8bf7B2B\u5168\u884c\u4e1a\u8425\u9500\u4eba\u805a\u7126\u201cMarketing Resilience \u5e02\u573a\u97e7\u6027\u201d\u3002<\/p>\n
\u201c\u660e\u5929\u4f1a\u600e\u4e48\u6837\uff1f\u201d\u4ece2020\u8d77\uff0cB2B\u5e02\u573a\u4eba\u4e0d\u65ad\u9762\u4e34\u4e25\u5cfb\u7684\u8003\u9a8c\u548c\u6311\u6218\u3002CC2021\u5728\u75ab\u60c5\u5371\u673a\u4e0b\u63a2\u8ba8CMO Worries\u548c\u65b0\u5e38\u6001\u4e0b\u7684B2B\u8425\u9500\u84dd\u56fe\uff0cCC2022\u63a2\u5bfb\u5168\u7403\u672c\u571f\u5316\uff0c\u671f\u671b\u63a2\u7d22\u628a\u53d7\u5230\u7ecf\u6d4e\u3001\u75ab\u60c5\u3001\u6cd5\u89c4\u3001\u6280\u672f\u521b\u65b0\u53d8\u5316\u800c\u4ea7\u751f\u7684\u8425\u9500\u201c\u6df7\u4e71\u201d\u7eb3\u5165\u6807\u51c6\u5316\u7684\u8425\u9500\u6d41\u7a0b\uff0c\u9a71\u52a8\u672c\u571f\u8425\u9500\u521b\u65b0\u53d8\u9769\u3002<\/p>\n
\u4e0d\u786e\u5b9a\u6027\u7684\u6ce2\u52a8\u6108\u52a0\u9891\u7e41\u548c\u65e0\u5904\u4e0d\u5728\u3002\u4ea7\u54c1\u3001\u5ba2\u6237\u3001\u6280\u672f\u5230\u884c\u4e1a\u7684\u53d8\u5316\uff0c\u90fd\u5bf9\u56fa\u6709\u8425\u9500\u8282\u594f\u9020\u6210\u6539\u53d8\u3002\u5373\u4f7f\u9009\u62e9\u201c\u8eba\u5e73\u201d\u7b49\u5f85\uff0c\u4f46\u7ecf\u6d4e\u5468\u671f\u7684\u5ba2\u89c2\u53d8\u5316\u662f\u6ca1\u6709\u529e\u6cd5\u9003\u907f\u548c\u6539\u53d8\u7684\u3002\u65e0\u8bba\u662f\u4e3b\u52a8\u8fd8\u662f\u88ab\u52a8\uff0c\u6bcf\u4f4dB2B\u5e02\u573a\u4eba\u90fd\u60f3\u65b9\u8bbe\u6cd5\u5e94\u5bf9\u8fd9\u4e0d\u786e\u5b9a\u6027\u3002\u5bfb\u627e\u5e02\u573a\u97e7\u6027\uff0c\u662f\u6784\u5efa\u5728\u53d8\u5316\u4e2d\u7a33\u5b9a\u7684\u601d\u7ef4\u951a\u70b9\uff0c\u5bfb\u627e\u6301\u7eed\u6027\u6807\u51c6\u5316\u65b0\u6d41\u7a0b\uff0c\u662f\u627e\u5230\u4e0d\u7a33\u5b9a\u5c40\u9762\u4e0b\u65b0\u7684\u786e\u5b9a\u6027\uff0c\u8fd9\u5df2\u6210\u4e3a\u5f53\u4e0b\u70ed\u70b9\u8bdd\u9898\u6ca1\u6709\u4e4b\u4e00\u30022022\u5e74\uff0c\u53ef\u4ee5\u8bf4\u662fB2B\u5e02\u573a\u4eba\u6253\u5f00\u4e86\u65b0\u7684\u8425\u9500\u7bc7\u7ae0\uff0c\u54c1\u724c\u7684\u4ef7\u503c\uff0c\u5b9a\u4f4d\uff0c\u80fd\u529b\uff0c\u793e\u4f1a\u8d23\u4efb\u90fd\u5728\u6539\u53d8\u3002CC2023\u5c06\u4e00\u8d77\u6df1\u5ea6\u8ba8\u8bba\u201c\u5e02\u573a\u97e7\u6027\u4e0b\u7684\u65b0\u4e00\u4ee3B2B\u5e02\u573a\u4eba\u201d\u3002<\/p>\n
\u672c\u6b213\u5929\u5cf0\u4f1a\u6d3b\u52a8\u9996\u65e510\u573a\u4e3b\u4f1a\u573a\u6f14\u8bb2\uff0c\u7b2c\u4e8c\u3001\u4e09\u5929\u6bcf\u5929\u8bbe\u7f6e4\u4e2a\u4e13\u9898\u5206\u4f1a\u573a\uff0c\u9080\u8bf7\u4e86\u91cd\u78c5\u5609\u5bbe\u5e26\u6765\u6700\u524d\u6cbf\u7406\u5ff5\u5b9e\u8df5\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u53c2\u4e0e\u6d3b\u52a8<\/p>\n
10\u5e74\u6301\u7eed\u4e13\u6ce8\u4e8eB2B\u5e02\u573a\u8425\u9500\u548c\u7f51\u7f57\u884c\u4e1a\u8425\u9500\u72b6\u51b5\u53ca\u8d8b\u52bf
\n\u6d77\u91cf\u8425\u9500\u6848\u4f8b\uff0c\u8bbe\u670964\u573a\u5e73\u884c\u5206\u4f1a\u573a\u7814\u8ba8\uff0c\u4e13\u6ce8\u5728B2B\u8bdd\u9898\uff0c\u8986\u76d6Marketing \u4e3b\u8981\u6838\u5fc3\u6a21\u5757\uff1a\u524d\u7aef\u3001\u540e\u7aef\u3001\u54c1\u724c\u3001PR\u3001CorCom\/MarCom\u7b49
\n\u6253\u9020B2B\u5168\u884c\u4e1a\u8425\u9500\u4ea4\u6d41\u5708\u5c42\uff0c30\u4e2aB2B\u5782\u76f4\u884c\u4e1a\uff0c\u8986\u76d6\u5168B2B\u9886\u57df\uff08\u4e0a\u4e2d\u4e0b\u6e38\uff09\u5404\u5927\u4e3b\u8981\u7ec6\u5206\u9886\u57df\u300270\u591a\u4f4d\u6f14\u8bb2\u5609\u5bbe95%\u4ee5\u4e0a\u7684\u5609\u5bbe\u6765\u81ea\u7532\u65b9\u4f01\u4e1a\u603b\u76d1\u7ea7\u522b\uff0c\u9884\u6d4b\u884c\u4e1a\u5e02\u573a\u53d8\u5316\uff0c\u805a\u7126\u5f53\u4e0b\u5b9e\u8df5\u75db\u70b9\u3002
\n\u63a2\u8ba8\u8bdd\u9898\u8981\u70b9<\/p>\n
\u91cd\u5851\u54c1\u724c\u4ef7\u503c
\nESG\u73af\u5883\u3001\u793e\u4f1a\u53ca\u7ba1\u6cbb
\n\u672c\u571f\u5316
\n\u8425\u9500\u6807\u51c6\u5316
\n\u4f01\u4e1a\u51fa\u6d77
\n2023\u8425\u9500\u8d8b\u52bf
\nIP\u5f71\u54cd\u8005\u8425\u9500
\n\u7edf\u4e00\u5168\u56fd\u5927\u5e02\u573a\u4e0b\u7684\u673a\u9047
\nB2B\u65b0\u5a92\u4f53\u6295\u653e
\n\u5ba2\u6237\u5fc3\u667a
\nB2B\u5143\u5b87\u5b99\u8425\u9500
\n\u884c\u4e1a\u9886\u5bfc\u529b\u5efa\u8bbe
\n\u53ef\u6301\u7eed\u7ade\u4e89\u4f18\u52bf
\n\u5982\u4f55\u52a0\u5f3a\u8425\u9500\u4e00\u4f53\u5316\u7684\u7ec4\u7ec7\u7ed3\u6784\u7684\u5efa\u8bbe
\n\u667a\u6167\u641c\u7d22
\nB2B\u6df7\u5408\u5f0f\u4f53\u9a8c
\n\u901a\u8fc7\u79d1\u6280\u624b\u6bb5\u63d0\u9ad8\u7ec4\u7ec7\u534f\u540c\u548c\u97e7\u6027
\nMartech
\n\u54c1\u724c\u4fdd\u62a4\u548c\u6fc0\u6d3b
\n1\u670811\u65e510\u573a\u4e3b\u4f1a\u573a\u6f14\u8bb2<\/p>\n
1\u670812-13\u65e5\u4e13\u9898\u5206\u4f1a\u573a<\/p>\n
\u5206\u4f1a\u573aA – Digital Growth | \u6570\u5b57\u8425\u9500\u589e\u957f
\n\u5206\u4f1a\u573aB – Brand Value | \u54c1\u724c\u4ef7\u503c
\n\u5206\u4f1a\u573aC – Account-Based Marketing | ABM\u8425\u9500
\n\u5206\u4f1a\u573aD – Marketing Resilience | \u8425\u9500\u97e7\u6027
\n\u5206\u4f1a\u573aE – Martech Advanced | \u8425\u9500\u79d1\u6280\u8fdb\u9636
\n\u5206\u4f1a\u573aF – Inbound Content | \u96c6\u5ba2\u5185\u5bb9\u8425\u9500
\n\u5206\u4f1a\u573aG – Sales Enablement | \u9500\u552e\u8d4b\u80fd
\n\u5206\u4f1a\u573aH – Crisis Awareness | CMO\u5371\u673a\u610f\u8bc6<\/p>\n
\u66f4\u591a\u7cbe\u5f69\u6f14\u8bb2\u8bdd\u9898<\/p>\n
– \u5b8f\u89c2\u7ecf\u6d4e\u65b0\u5e38\u6001\uff08\u4e2d\u4f4e\u901f\uff09\u589e\u957f\u4e0b\u7684\u4ef7\u503c\u8425\u9500
\n– \u5143\u5b87\u5b99\u8425\u9500\u7ed9B2B\u662f\u5e38\u4eba\u5e26\u6765\u4ec0\u4e48\u542f\u793a\uff1f
\n– \u4f18\u5316\u5e02\u573a\u5206\u6790\u6539\u5584\u5ba2\u6237\u4f53\u9a8c
\n– \u5f71\u54cd\u8005\u589e\u957f\u9ed1\u5ba2 — \u805a\u7126\u5f71\u54cd\u8005\u81ea\u7531\u54c1\u724c\u8d8b\u52bf
\n– \u63a2\u8ba8\u672c\u571f\u6570\u636e\u9690\u79c1\u5b89\u5168\u53ca\u7b56\u7565
\n– \u5982\u4f55\u521b\u5efa\u3001\u57f9\u517b\u548c\u9886\u5bfc\u4e00\u4e2a\u4e0d\u53ef\u963b\u6321\u7684\u521b\u9020\u6027\u548c\u6210\u529f\u7684\u8425\u9500\u56e2\u961f
\n– \u76f4\u64ad\u5e26\u8d27\u6a21\u5f0f\u662f\u5426\u9002\u5408B2B\u8425\u9500
\n– \u4f01\u4e1a\u51fa\u6d77\u8425\u9500\u7684\u56f0\u5883
\n– \u4e3a\u4ec0\u4e48\u5021\u5bfcESG\u662f\u8425\u9500\u4eba\u5458\u7684\u65b0\u89d2\u8272<\/p>\n
\u6f14\u8bb2\u5609\u5bbe\u6765\u81ea\uff1a<\/p>\n
Philips Healthcare | Volvo | Schneider Electric | 3M | Osram | Atlas Copco | Bostik | MSD | Hilti | Fonterra | Basf | PerkinElmer | Infosys | \u8fc5\u8fbe\u7535\u68af| Lenovo Technology | MedTecX | \u514b\u864f\u4f2f\u6da6\u6ed1\u6cb9 | Eaton | Boston Scientific | Infineon | F5 Networks | \u5fb7\u529b\u897f\u7535\u6c14 | Siemens Healthineers | \u8d3a\u5229\u6c0f | Kardex Remstar | Screening Eagle Technologies | \u5eb7\u5e0c\u8bfa\u751f\u7269 | \u79d1\u5c3c\u8d77\u91cd\u673a | \u8bfa\u7ef4\u4fe1 | \u826f\u533b\u6c47 | \u7f8e\u7684\u667a\u80fd | Cyclone | XEV | \u91cd\u5e86\u5e0c\u5c14\u5b89\u836f\u4e1a | \u6735\u4e91\u96c6\u56e2 | Faurecia | Blum | \u4e45\u543e\u9ad8\u79d1 | \u5409\u5229\u96c6\u56e2 | Altair | Robotiq | \u5fb7\u56fd\u5a01\u80fd | \u7545\u6eaa\u5236\u836f | \u7279\u65af\u8054 | YY Cloudy | \u54c8\u5de5\u96c6\u56e2 | \u6c5f\u82cf\u5174\u8fbe | Zoetis | \u5317\u4eac\u73af\u7403\u5f71\u57ce | Metsa Group | Foseco | \u5feb\u535c\u65b0\u80fd\u6e90| \u5947\u534e\u987f\u9999\u7cbe\u9999\u6599 | \u706b\u661f\u4eba\u53a8\u5177 | Tebis | \u6cd5\u56fd\u62c9\u52a0\u4ee3\u5c14\u96c6\u56e2 | \u73a9\u7f8e\u79fb\u52a8 | \u827e\u5229\u7279\u673a\u5668\u4eba | LyondellBasell \u2026\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u7b2c\u4e8c\u5341\u5c4a\u8de8\u76c8\u5e74\u5ea6B2B\u8425\u9500\u9ad8\u7ba1\u5cf0\u4f1a\uff08CC2023\uff09\u5c06\u4e8e2023\u5e741\u670811-13\u65e5\u5728\u4e0a\u6d77\u4e3e\u529e\u3002\u672c\u6b21\u5cf0\u4f1a\u5c06\u9080\u8bf7B2 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":3,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1412,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1412"}],"wp:attachment":[{"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ww.gshlw.com\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}